1. Start doing optimisation before you build your website
Imagine this scenario: you decide to build a house without paying enough attention to the
foundation. You'll have a lot of problems later, even if you've hired an expensive interior designer.
It's the same with SEO. To build a strong foundation for a website you need:
Unique texts (forget copypaste)
Internal links between pages
Readable page addresses (human readable URLs)
Server response codes
2. Establish the basis -original content
Repetitive or irrelevant content on a site, as well as a messy URL structure prevents you from getting
high rankings in search engine rankings.
For example, your company has decided to get high rankings in different cities, and you've created
almost identical pages for each of them. Google and Yandex may think that you are manipulating and
duplicating content. This can have a negative impact on your ranking.
Often service pages are broken down into pages that list ancillary services, and this is not always a
good thing. For example, how many people are really looking for a remarketing company in Samara?
On the website, in the section about internet advertising, you can mention specialisation in
remarketing. However, there is no need for a separate page here.
3. optimize page titles (Title tag)
Recently our company advised a business owner on SEO promotion. He was deciding which services
on the homepage he would like to see ranked. I asked him a simple question, "What is the difference
in revenue between service, A and B?" Once I realised that service, A was earning more now and
would do so in the future, I recommended using that service's name in the header as the revenue
from it paid the bills.
The header tag on the homepage is one of the most important elements of your website in terms of
basic SEO. When deciding on the content of the headline, proceed from the actual business metrics.
4. Get quality backlinks
Backlinks are the backbone of Google's algorithm. Once you have your site structure in place, focus
on acquiring backlinks. The key here is not quantity, but quality.
Domain authority is measured on a 100-point scale. Check out your score on the Moz service to
compare your own score to your competitors. Compared to competitors, this is one of the best
metrics for SEO and will affect your ranking on Google. Another useful homegrown resource is
Linkpad, which calculates a site's spam rate.
5. Get the word out about yourself online
Pressfeed is one of the main ways to get quality links and optimize your site. Other sites should
mention your brand regularly to increase your ranking. This is a surefire way to gather additional
backlinks. To do this:
Contact journalists writing about your industry and tell them you're willing to provide expert
commentary for articles.
Get to know industry web resources and offer to share your expertise. Write an article for their blog.
Talk to partners, vendors, customers or consumers and ask them to add you to their "Our Partners"
Ask customers or consumers to write a review on their website and add a link to your company's
Approach the city's media with an offer to act as an expert on the local market.