General

Advanced SEO optimisation techniques from Neil Patel that will double search engine traffic to your website

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Understanding SEO optimisation is crucial to significantly increasing traffic to your website and brand
awareness. Right now, thousands of people are searching for content similar to yours. You can help
them find this information by becoming an SEO expert.

According to HubSpot, 80% of traffic to a website starts with a search query. That's why search
engine optimization (SEO) is so important.

It takes a lot of research and experimentation to stay on top of search engine rankings. Google's
algorithms are constantly being updated, so it's important to keep up with the latest news. With this
in mind and a little practice, you can become an expert in SEO for your project.

Which I have done!

Every day people enter over 3.5 billion search queries on Google. In the US, 78% of people use the
internet to search for products or services before making a purchase.

Once your website starts making it to the first pages of Google search results, you will become more
visible. That means more traffic, more conversions, and as a result, more revenue.

Getting your site on the first page of search results is vital. 75% of users don't even look beyond the
first page of results.

75% of users never look beyond the first page of search results

In Fig. 75% of users never look beyond the first page of search results.

The first three positions in the organic search results receive 60% of all search traffic. With potential
customers coming from search engine results, the closing rate is 14.6%. Compare this figure to 1.7%
for channels such as print ads or mailing list ads.

See why SEO optimization is so important to your success?

Here are 19 advanced SEO techniques you can implement right away to increase your search traffic.
Attracting more visitors will increase the number of customers.

Conversion optimization involves more than just getting traffic. For example, you should have a clear
feedback form, a sales page and product description pages.

But you can't sell to people who aren't on the site, right?

close up man hand type on keyboard laptop to use search engine optimization (SEO) tools for finding customer or promote and advertise about content online for marketing technology and business concept

So, let's get started!

Don't want to scroll down the article? Click on a section below and go to it.

Content
Do an SEO audit of your website
Find out what your users want
Create SEO-optimized landing pages
Make sure your website displays correctly on mobile devices
1. Do a SEO audit of your website
A website audit will help you understand why you are not getting enough traffic and sales are low.
Many SEO companies offer this service, but you can save a lot of money by doing it yourself.

In general terms, an audit ー is a systematic check of an event, result, concept or financial statement.
An audit is done in order to find out the current state of affairs and to understand how to make
smarter decisions in the future. An audit in the SEO world ー is an explosive growth technique that
will help you attract and retain clients.

An SEO audit means that you take a close look at your site's overall performance, set new goals
based on what you've discovered, and implement techniques to achieve your goals. This process will
help you increase your profits by making the most of the content you already have.

It may not sound like a sophisticated SEO strategy, but you'd be surprised how many website owners
don't do basic SEO page optimisation, such as spelling out header tags or page descriptions. It's easy
to miss this step when building a website, but the omission can easily be corrected with an audit.

Here's what you should pay attention to during a site audit.

Check the site on these points:

1. Do all the pages on your site have meta titles and descriptions in the description field?

2. Is every page of your site optimised for keywords?

Make changes carefully, without an overabundance of keywords!

3) Is the URL structure optimized for search engines?

URLs should be simple, short, and understandable to search engines. Here's an example:
https://neilpatel.com/blog/21-bing-ads-hacks/

I bet you can guess that this is an article about 21 ways to improve your Bing search engine ads!

But what if the URL looks like this? https://neilpatel.com/blog/archive/2017/05/16/ads/bing/21-
hacks/post.html (verbatim:
nilpatel.com/blog/archive/2017/05/16/advertising/bing/21reception/post.html)

It's harder to understand, isn't it? The search engine will have a hard time identifying the topic of this
post because the keywords are broken down by folder and date. Such a presentation is not very
clear.

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